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Overall Web site Appeal – If your
customers have to squint at overbearing,
mismatched, uncoordinated colors on your
site, they likely won’t return. Also,
they’ll think of your site as poorly
designed, and amateurish. If you have an
online business, it needs to at least appear
to be professional so that serious buyers
can take you seriously.
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Appropriate usage and quality of graphics
– Too many graphics can take longer to load
than customers are willing to wait. You have
only eight seconds to grab the attention of
the average Web surfer. If your site takes
that long to upload on your screen, most
likely, you’ve already lost them. The next
site is only a mouse click away.
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Navigation of Web site – If your
customers can’t even find what they are
looking for, they’ll give up and go to your
competitor’s site. Who wants to spend
needless hours searching for products,
services or information they can likely find
more quickly elsewhere?
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Innovative Internet Technology –
Being professional also includes being up on
the latest technologies. If your site
doesn’t have this "look" and "feel", or the
expected functionality, then how can you
expect your customers to believe you have
the latest and best products and services?
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Quality of Content – If you’re too
lazy to use a dictionary or spell checker,
you had better allow a professional to
handle the content on your site. Customers
who can spell better than you or recognize
your punctuation errors, aren’t likely to
take your business seriously. For one thing,
they’ll develop the idea from your own
content that you don’t take it seriously.
Also, if you expect people to buy your
products and take advantage of your
services, you have to tell them about it.
Make sure you have informative, ideal
content pertaining to the subject of your
site. People may buy with emotions, but they
also want to feel like they are making
informed, educated decisions. Your content
should help them feel that they are doing
this.
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Code Efficiency – Nothing is more
frustrating than a link that doesn’t work,
or a search engine that pulls up thousands
of pages that will take all day to sift
through. You need useful hyperlinks that
work, and codes that actually submit filled
out forms. Also, the meta tags and keywords
on your html pages are your search engine
magnets in helping unsuspecting Web surfers
find you. Allow the EBTCO professionals
handle this for you.
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Site Management and Communications –
We at EBTCO can help you maintain your
Web site, update it when needed, and upgrade
the entire site when necessary. You can do
business as usual, while we manage your
changes. EBTCO will report on how such
management and maintenance could benefit the
client during the evaluation.
Please contact
design@ebtco.com, if
you require immediate assistance. |
